Project Type:
Logo/Packaging/Rebrand

Year:
Fall 2021/Logo and Packaging/Bradford Prairie
Typefaces:
Logo - Hemico Greek
Design - Gilroy

Keywords:
Branding/Concept/Corporate
Overview:
Skechers rebrand was made with the two core customer groups always in mind. The older generation who sticks to comfort and the young generation who value innovation in the products they buy. The idea for the rebrand was to make the brand more modern and was inspired by the many technologies Skechers has to offer.The new direction is stark, clean, and minimal. Focus on the future while admiring the past.
Solution:
The Skechers colors are versatile, different yet vibrant. They reflect the youth and mature age of our customer core groups.

The core colors of our brand are our signature blues. The additional colors are used for text, typography, and support the two core colors which are Youthful Blue and Seasoned Blue.

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